The Denmark-based brand Umage (formerly known as Vita Copenhagen) was founded in 2008 with a mission to make exclusive Danish lamp and furniture design accessible worldwide, all the while producing and manufacturing their products with a genuine conscience for the environment. The name "Umage" in Danish means "to make an effort", which the brand strives for every day.
Umage is where beautiful Danish design meets affordability, high-quality materials, and genuine care for the environment. Today, the company's products are present in over 1500 stores in more than 50 countries around the world.
The company's lamps and furniture pieces are characterized by classic Scandinavian simplicity. Clean lines, geometric shapes, and exciting material choices all run as a common theme throughout the brand's assortment. Inspiration is taken from Scandinavian landscapes and nature, and the forms and shapes seen in their products are often reminiscent of object found in nature, such as flowers and pinecones.
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The Audacious Cabinet by Umage: Showcase with Flair Introducing the Audacious Cabinet from Umage, a unique fusion of functional design and artistic flair. Crafted meticulously for those who cherish their...
Umage Audacious Side Table: Elegance Meets Functionality The Audacious Side Table by Umage seamlessly combines aesthetics with utility, making it an ideal addition to contemporary living spaces. Whether nestled next...
Umage Audacious TV Bench: Multi-Functional Elegance Elevate your living space with the Audacious TV Bench by Umage, a synthesis of style and utility. This multi-purpose bench, designed for both seating...
Umage Comfort Circle Dining Table: Dynamic Elegance Meets Flexibility Discover the perfect intersection of form, function, and flair with the Comfort Circle Dining Table by Umage. Crafted with the modern...
Umage combines aesthetics, simplicity and functionality and adds a finishing touch of upstanding craftsmanship and sustainability, creating some truly wonderful designs that make you feel good about both their looks and the thought behind them. Their eco-friendly efforts don’t stop at sustainable materials, they also use reusable packaging and minimise the Co2 emissions that are made when manufacturing.
Søren Ravn Christensen founded Vita Copenhagen (which would later become Umage) in 2008, after accidentally discovering one of his father's lamps in a vintage shop. From then on, his goal has been to create timeless designs that last forever - something Umage has mastered with designs that break the mold.
The company became famous in 2010 with the Silvia pendant lamp, which resembles a huge pinecone. In 2012 Umage launched the Eos light fixtures made of real feathers. Today the Eos collection has become a design classic and is one of the best-known products by Umage.
In 2018 the brand stepped into a new chapter when it officially switched the name from Vita Copenhagen to Umage. This year the brand also started offering furniture and home accessories in addition to lighting products.
Nature creates a feeling of ease, a feeling of tranquillity, and accommodating color palettes, shapes, and patterns that are divine. Umage feels they have a responsibility to be frontrunners by setting a standard on how furniture and design company approach this issue by:
Working with NGO's - Umage has made a collaboration with such organizations as One Tree Planted, so every time one of their designs made from wood is sold, they are planting a tree.
Durable quality materials - By choosing the highest quality materials, Umage ensures their designs last a lifetime.
Interchangable elements -Umage has created their products with interchangeability in mind, so, for example, if some time down to line you wish to change the leather in your dining chairs to velour, you can do that without in a couple of minutes. This means that you can add new life to the design and your interior without having to buy an entirely new furniture piece, saving the world's resources.
Responsible materials - By using 100% recycled textiles, leather with Nordic Swan Ecolabel certification and Goose feathers with RDS licensing, you can rest assured that your Umage product is made with the environment in mind
Flat-pack packaging - To minimise the packaging waste, Umage has devised a new packaging concept that insures all items are packaged as compactly as possible. They also make sure that repurposing the packaging to be used as beautiful storage boxes afterwards is simple and easy.
Recycling - All designs can be separated into key elements for recycling, and worn parts can be replaced, to extend the life of the designs.
The brand acknowledges that selling furniture and lighting can never be 100% sustainable, but Umage strives to become an industry leader in sustainability.